Competitive Intelligence is a process of monitoring the competitive environment: a systematic and ethical program for gathering, analyzing, and managing information in order to influence a company"s strategic decisions and operations.
In the global economy and the era of information overload, the challenge of turning competitor information into actionable intelligence has never been greater. Consulton can provide you with essential information on local competitors to facilitate your entry into the Polish market or to expand your current business in the region.
We can provide you with tailor-made intelligence services depending on your needs: either ad hoc research & analysis or market surveillance on a regular basis. We are able to identify the best information sources, gather comprehensive data and analyze the collected information, using appropriate CI tools and techniques.
To create a company profile or to provide our clients with solutions and recommendations for a targeted research, we use both primary (i.e. interviews with customers, suppliers, partners, employees, industry experts and other knowledgeable parties, conferences and company events, etc) and secondary research (scanning open-source public records, company leaflets, materials and financial statements, monitoring the Internet and news releases, industry reports, etc).
In our work we comply with the SCIP Code of Ethics.*